I'm James.
I solve user problems through design to improve how products perform. I've worked at Amazon and Itsu. If you want to learn more, send me an email.

Here's some of my work.

A conceptual redesign of the Oyster card app, focused on improving how users complete frequent tasks. This project showcases the UX thinking behind the solution - identifying pain points, restructuring navigation, and simplifying processes - while applying a modern UI design to create a clearer, more intuitive experience.

Redesign Concept

UI Design

UX Design

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This project showcases how targeted UX/UI interventions implemented at Itsu helped improve kiosk customer experience, driving speed, loyalty scheme engagement, and basket size increases - resulting in measurable commercial impact.

Redesign Concept

UI Design

UX Design

Learn more →

10%

dwell time reduction

16%

loyalty usage increase

An optimisation of the Amazon Business account closure journey, delivered as part of my role at Amazon. Focused on reducing account deregistrations, this project demonstrates how targeted UX interventions can reframe user intent, driving measurable improvements in customer retention.

Redesign Concept

UI Design

UX Design

Learn more →

2.7%

improved conversion rate

3.3x

page content engagement

Interested in working together? Send me an email.